The new Blazer campaign was shot in China and Califronia for the local market and was also used in North America, and the Middle East as part of the global asset package which included design and feature videos, social assets, and photography.
A quick rip I made for a non-for-profit fighting HIV in impoverished areas. Wasn’t my song choice, but I’m still proud of some of the nifty editing.
Role: Video sourcing, Editing, SFX
It’s a conversion play greek the copy lower funnel doesn’t telegraph, verticals adlob experienced by few seen by many never been done before emotional territory earned media. It’s a conversion play nimble tactics call to action adlob above the line. Snackable content hotlinking use case never been done before out of home.
Role: Concept, Design
“Waiting to act on an urge is as
old-fashioned as licking a stamp”.
We were sent to Austin, TX to pitch for Daimler’s launch of Car2Go in 4 US states. NY, Hawaii, Seattle and Texas. We did. We won. It was the beginning of the rise of the ‘share economy’. Guided by the insight that millennials didn’t want to own ‘stuff’ we came up with a care free, worry free and hassle free campaign.
The Manifesto:
Today we don’t have to call ahead,
think ahead, nor plan ahead.
We don’t have to purchase ahead.
We don’t have to purchase at all.
Adventure is at our fingertips.
Everything’s within reach. Nothing’s too
expensive. The only thing we can’t afford
is to neglect the moment.
Live Impulsively
Role: Concept, Design
“Welcome to Banking on the Blockchain”
Nifty taglines and hip branding helped Celsius raise 50 million dollars, but now it was time for a working product. Dozens of sprints and empty pizza boxes later, we delivered a full blown wallet app. The app was now able to KYC customers, take deposits, calculate interest payments, and track users’ portfolios.
Plus after much resistance from REACT we also pulled off some fun animations, a friendly user interface and a successful funnel. With thousands of new users making deposits, Celsius was quickly becoming the wallet to HODL your crypto.
Role: Product Development, Creative Direction, UX, UI
“For the first time in history the 99% have access to wealth before the 1%. Let’s keep it that way”
Celsius is a startup, and while my title was creative director, I had to wear many hats, product manager, producer, UX/UI designer and writer. Together with the CMO and CPO, I oversaw a vast operation of backend developers, UI and UX designers, writers, animators, and product specialists. We moonlighted across four different time zones, Jira tickets, Asana cards, and caffeine fueled weekends.
Our main mission was to incorporate the new branding we created, into the new user interface for both web and product. So how can a punk unicorn and blue haired dog fit in with a clean and usable interface? We decided to use the characters to our advantage. We created simple animations throughout the site to explain how the complicated financial trappings worked. And had them appear in welcome emails, 404 pages and load screens. We also created a CMS, so non-technical marketers could update the evergrowing content and APIs that connected to both site and app. The API was also used to update variables like changing interest rates, loan rates, and the constant market shifts. And hey, don’t all those big boy words sound better coming from hippo in a leather jacket?
Role: Product Development, Creative Direction, UX, UI
“AMCo is many things. It's a record label, creative house, and shop-for-hire, but in the end it’s whatever we want.”
Animal Manufacturing Co. had outgrown its original Tumblr site and needed a new online home. In addition to hosting information on various projects, bands, catalogs and merchandise, the site needed to be easy to maintain and update. We used the Squarespace Developer Platform to build a modular site combining custom code and styling with some nice off-the-shelf functionality and a client-friendly admin interface.
Role: Creative Direction, UX, UI
At Karlssonwilker I got to work on this Puma project where we designed three versions of the popular El Rey model. Those were sold worldwide: the first one, Waytogo, in which the arrows indicate where to go, the second one, Story Time, for which Hjalti wrote a short story about his grandma for the left shoe, and Jan wrote a short story about a space man’s friendship with an ant, and the third version, Earthlings, is peaceful at the tip of the shoe, with the heel full of murder and deceit.
You can ask your doctor or pharmacist but no one is more trustworthy than Mom. Flonase needed a campaign explaining how families can best cope with allergies. We gave them one from a Mom to Moms, which was timely, practical and fun.
Role: Concept, script, art direction
