THE WORK

AGENCY: RAZORFISH NY | CLIENT: UNIQLO

To spread awareness and send shoppers to Uniqlo's first shops in LA, we made a quiz that scrapes tweets for LA-based language and delivers discounts.

AGENCY: RAZORFISH AUSTIN | CLIENT: DAIMLER

Pitched and won Car2Go, the expanding Zipcar of Smart cars.

AGENCY: RAZORFISH NY | CLIENT: LG

In our first project, we developed the lead campaign for an all-agency pitch to launch the new LG smart phone.

"Selfie" (:15)

VO: People around the world take about 65 million selfies a day. <beat>
That’s a lot of photographers who could use some better lighting.

Concierge (:15)

Concierge (:15)

VO: You and your phone are always together - wherever you are, whatever you’re doing.<beat>
Hey, with all that quality time, we just think it should know you a little better.

AGENCY: RAZORFISH CHICAGO | CLIENT: LG

Flew to Chicago to collaborate with strategy and UX for LG dot com relaunch.

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AGENCY: RAZORFISH CHICAGO | CLIENT: MOTOROLA

We were asked by the Chicago team to generate ideas for the upcoming Moto X launch. We developed an umbrella concept, X>.

You >

Like the Moto X is greater than, you too are greater than and we want to hear your story. We invite filmmakers from YouTube to create compelling stories about people who have “greater than” moments shot entirely with a Moto X.

+ Aggregate “greater than” online films where our consumers can vote on a content hub on YouTube.

+ Create the first YouTube film festival

AGENCY: RAZORFISH ATLANTA | CLIENT: LG MOBILE

We worked with Team Atlanta to develop some next-gen tech-driven ideas for AT&T Enterprise.

TECH HEADS: This cast of happy experts intercept techy web copy, translate it to simple language, all while innovating the browsing experience.

HOW IT WORKS: Our cast of tech heads live on the AT&T Enterprise portal. They have their own page. It's called TechHeadQuarters. They narrate existing pages and can be summoned to translate highlighted tech text.

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AGENCY: RAZORFISH NY | CLIENT: GENERAL MILLS

Created experiences to reinforce the new Fiber One® brand focus of being "the snack that makes dieting suck less."

AGENCY: SELF-INDUCED | CLIENT: THE INTERWEBS

This project was born after a meeting with six content strategists. Please copy and paste to your heart's content at: jargonipsum dot com