Chevy: Search Engine For Real Life
The ‘Search Engine’ campaign was launched simultaneously in 20 counties around the globe with the US, Thailand, Korea, Mexico, and Brazil as the lead markets. Below are some examples of the work created by the Bangkok and Detroit offices that brought to life this singular insight and ethos. The campaign, created over the course of a year in a multitude of languages, and from different cultural viewpoints, included a series of global workshops to educate the markets and was delivered through online asset packages. The goal? To align and encourage the local markets to adapt and thrive In the new global positioning.
An Anthem video was created to sell the campaign to the client and inspire the local markets.
A video created specifically for the workshops, another push to motivate the local markets to adopt the campaign.
‘Search Engine For Real Life’ examples of social and print.
A reel showcasing some of the daily digital work done in the Bangkok office.
