Blending fabric with metal.

Mini Fashion Show

A fashion campaign for Mini in collaboration with UK’s Dazed magazine. Six up-and-coming fashion designers were commissioned to share their vision of contemporary urban lifestyles. At the same time, we experimented with the MINI Coupe’s original factory 3D CAD files. Our goal was to bring the fashion shots and the car’s virtual volumes seamlessly together into the same world and position the car at the forefront of avant-garde design.

What: Art Direction
Where: Karlssonwilker, NY