<Paul> is a writer and lyricist from NY

<Tal> is an art director and designer from Jerusalem

<t> Did you write that self-congratulatory bio yet?</t>

<p> We have to sell ourselves. It proves we can sell ideas. </p>

<t> Why can't the ideas speak for themselves? </t>

<p> Let's just say people love working with us. We keep things fresh. We provide insight and non-formulaic ideas. The truth! </p>