Reward cards for CRM program

Smart—Car2Go

A pitch for the launch of Car2Go in the US. The campaign was created during the nascent stages of the ‘share economy’ and our guiding insight was that millennials don’t want to own anything, at least not permanently. In that spirit, we came up with a campaign manifesto that led the strategy and eventually won us the pitch.

Waiting to act on an urge is as old-fashioned as licking a stamp.
Today we don’t have to call ahead, think ahead, nor plan ahead.
We don’t have to purchase ahead. We don’t have to purchase at all.

Adventure is at our fingertips. Everything’s within reach.
The only thing we can’t afford is to neglect the moment.

Live Impulsively.

What: Concept, Copy, Art Direction
Where: Razorfish, Austin