Chevy: Search Engine For Real Life
The ‘Search Engine’ campaign was launched simultaneously in 20 counties around the globe with the US, Thailand, Korea, Mexico and Brazil as the lead markets. Below are multiple examples of TVCs, print and digital work showcasing how this singular insight and ethos of ‘a search engine for real life’ were created. The campaign which was created over the course of a year in a multitude of languages, cultural view points, and attitudes, included a centralized ‘campaign guide’ with copy writing and art directions best practices. The guide was showcased thorough a series of global workshops and delivered through online asset packages. The goal? To align and encourage local markets to not only adopt, but thrive in the new global positioning.
This Anthem video was created to sell the campaign to the client and inspire the local markets.
After selling the idea, the ‘Search Engine’ campaign was implemented in multiple markets. In this example, a TVC from Korea. (—Translated of-course)
A hard sell, feature heavy TVC created for the Thai market
A video created specifically for the workshops, another push to motivate the local markets to adopt the campaign.
‘Search Engine For Real Life’ examples of social and print.
‘Search Engine For Real Life’ TVC from Brazil
And finally here’s reel showcasing some of the daily digital work we do at the Bangkok office.
