Chevy: Search Engine For Real Life

The ‘Search Engine’ campaign was launched simultaneously in 20 countries around the globe. Below are some examples of the work created by the Bangkok and Detroit offices that brought to life this singular insight and ethos. The campaign, created over the course of a year in a multitude of languages and from different cultural viewpoints, included a series of global workshops to educate local market agencies. The goal? To encourage the local market agencies to adapt and thrive in light of the new global positioning.

What: Creative Direction
Where: Bangkok, Thailand