RIM, Blackberry

Saving Blackberry turned out to be an impossible mission. But hey, at least we went out in style. This is a mixture of brand and calendar work I helped create during my time at B1—a Publicis special ops unit dedicated to RIM. For a more in-depth look at the strategy, here’s the full brand campaign

What: Copy, Art Direction
Where: Publicis B1, New York

Animations created for DealBook